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Classic New York

Classic New York

Isidoro francisco

You might notice shoes hanging from power lines when walking around New York City. This act is calling shoe tossing or "shoefiti". People would tie the shoe laces of a pair of shoes together and throw them up, trying to get them to hang by the powerlines. There are many theories as to why the shoes are hung. It can relate to gang or drug sites. It can also symbolize bullying; that bullies would take the victim shoes and hang them where they cannot be retrieved. There are also positive theories, like celebrations of the school year or weddings. Whatever the reasons...


Stickball Photoshoot

Stickball Photoshoot

Isidoro francisco

Images featuring Varsity Tee in White & Work Pants in Kendal Green  For the photoshoot for the new products, the inspiration came from the street sport, Stickball. Stickball is an old-school New York based sport in the 80s and 90s. The location for the photoshoot was Redhook, Brooklyn. This neighborhood has an old, industrial aesthetic that is falling apart piece-by-piece. Since stickball is an old-fashioned version of baseball, it would best connect near the old warehouses and industrial sites of Redhook. The area showcases the nitty-gritty, older side of New York, to connect back with the old-school sports. Image of...


Stickball

Stickball

Isidoro francisco

 Ralph Morse for LIFE Magazine (1947) Stickball. This old-school version of baseball has been popular in the 80s and 90s, in New York City. Stickball is similar to baseball and has the same rules, but different equipment. In Stickball, a broomstick is usually used as a bat, and any rubber ball replaces the baseball. This game had become the inspiration for Boys of New York’s next photoshoot and products. The idea was to pay homage to old school New York and the fads that came along with it.   Ralph Morse for LIFE Magazine (1947) Little Italy, NY by Leonard Freed (1954-1955) ...


BONY x PAPPYS

BONY x PAPPYS

Isidoro francisco

We recently teamed up with our friends at Pappy's Spice Co. to host a chill backyard BBQ in Bushwick. 

BLOCK PARTY

BLOCK PARTY

Katherine Martinez

Revisit summer summertime with photos by Henry Chalfant in '70s + '80s Bronx


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