Isidoro Francisco is the designer behind boys of new york, an Urban Luxury menswear label based out of New York City. The label is an extension of his own personal style and influences.
Inspired by the grittiness of 90’s hip-hop crews with a refined touch of Parisian minimalism, boys of new york represents unconventional yet effortless sophistication. The label’s universal appeal evokes the power of identity and the hustle of the human spirit. It is simultaneous a reminder of where we come from and fuel for where we want to go.