boys of new york is a New York-based menswear label, designed by Isidoro Francisco. The label’s universal style equally evokes baseball uniforms, hip-hop crews, karate sensei and the 1970s. Launched in Spring/Summer 2015, the label is based off of simplicity, sporty and easy concepts as well as prints.

The satin bomber jacket stands as BONY’s signature piece. The brand evokes the camaraderie of hip-hop crews of the 90s and early 2000s.

BONY’s adaptability serves as the key reason it remains a favorite among stylists and fashion lovers. Stylists can pair the “boys of new york” jacket with crisp white high-top sneakers and blue jeans to touch on its athletic leanings. The fluidity of the clothing also makes it possible for women to wear the isidoro francisco label emphasizing its unisex appeal.

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